Äripäev worked out, in partnership with Uptime, the methodology of sending interest-based emails
Over the past 8 months, Äripäev (part of Bonnier Group in Estonia, business daily and news services) has developed a new methodology for sending up e-mails in partnership with the software development partner Uptime. This would take greater account of the interests of the readers and send them fewer, but better-quality, interest-based emails.